Pages

64

Deliverables

Released

3Q 2011

Product Code

RR-CBP2-11

Price

Login

The way individuals are consuming content is changing with an increasingly expanding library of content and services readily available to the consumer. Never before have consumers had this level of control over their content, and yet these new channels have not led to wholesale changes in consumer behavior as some might have suspected. Pay-TV for instance remains a critical component of the consumers’ entertainment budget. While cord cutting had garnered a significant level of attention it has not had a significant impact to date. In many respects these new services and sources of content remain fragmented. Fragmentation stems from the hardware manufacturers who support different connected platforms to content providers who selectively choose who receives their content and when it is received. Content windows remain a vital lever available to content owners to help allocate control, but also add complexity to the market. Despite these hurdles, the penetration rate of connected CE devices continues to grow, bringing new opportunities to content holders, developers, and device manufacturers alike. This study reviews eight surveys conducted in seven countries (two in the US, France, Germany, China, India, and South Korea) to get a better picture of consumer behavior and habits in this changing environment, with emphasis on fixed CE in the digital living room (HDTVs and source players: Blu-ray, game consoles, and Internet Set-top boxes). While the various markets will experience periods of ebbs and flows, in the end consumers will likely favor a hybrid solution consisting of parts from both traditional and new media.

What Questions Does This Report Answer?

• What is the penetration of pay-TV services?
• What is the expected impact of streaming media on traditional services like pay-TV?
• What is the penetration of fixed broadband?
• What is the penetration of home networks?
• What is the penetration of connected CE devices? (HDTV, Blu-ray, Game Consoles, and Internet Set-Top Boxes)
• What is the penetration of CE devices in consumers' households? (via respondents to surveys: US, France, Germany UK, China, India, South Korea)
• What is the average number of units owned by device category? (via respondents to surveys: US, France Germany, UK, China, India, South Korea)
• What type of technology are consumers using in their home networks? (via respondents to surveys: US, France Germany, UK, China, India, South Korea)
• What type of Wi-Fi technology are consumers using in their wireless home networks? (via respondents to surveys: US, France Germany, UK, China, India, South Korea)
• Which devices do consumers have connected to their home networks? (via respondents to surveys: US, France Germany, UK, China, India, South Korea)
• Which activities do consumers perform on connected computing products? (via respondents to surveys: US)
• Which activities do consumer perform on connected game consoles? (via respondents to surveys: US)
• Which OTT video services do consumers use on connected game consoles (and how long do they watch)? (via respondents to surveys: US)
• Which activities do consumers do on connected HDTVs? (via respondents to surveys: US, France, Germany, UK, China, India, South Korea)
• Which OTT video services do consumers use on a connected TV (and how long do they watch)? (via respondents to surveys: US)
• Which activities do consumers do on connected Blu-ray players? (via respondents to surveys: US, France, Germany, UK, China, India, South Korea)
• Which OTT video services do consumers use on connected Blu-ray players (and how long do they watch)? (via respondents to surveys: US)
• Which activities do consumers do on connected Internet set-top boxes? (via respondents to surveys: US)
• Which OTT video services do consumers use on Internet set-top boxes (and how long do they watch)? (via respondents to surveys: US)
• Which pay-TV services (cable, satellite, IPTV/Telco) do consumers subscribe? (via respondents to surveys: US, France, Germany, UK, China, India, South Korea)
• How often do consumers rent movies (Blu-ray, DVD, streaming)? (via respondents to surveys: US, France, Germany, UK, China, India, South Korea)
• How often do consumers purchase physical media? (DVD/Blu-ray, CD) (via respondents to surveys: US, France, Germany, UK, China, India, South Korea)
• How are consumers listening/consuming music? (CD, Internet radio, music subscriptions) (via respondents to surveys: US, France, Germany, UK, China, India, South Korea)

Who Needs This Report?

• CE manufacturers
• pay-TV operators
• retailers
• silicon providers
• software developers
• content providers
• broadcasters