• Please log in to purchase this product.
    Purchase this Product
  • Email this Page

    • Please enter a valid email address.

    Please enter a valid email address.

    Please enter a valid name.

    Your Email has been sent.

HDTVs, Blu-ray, Game Consoles, and Internet Set-Top Boxes

Consumer Survey Results Show Usage and Purchasing Intentions

Research Report

Pages
46
Deliverables
Released
3Q 2011
Product Code
RR-CBP1-11
Price
Login

As the consumer electronics market evolves, engendering new technologies and features, it is easy to get enamored by what is new. Ultimately, however, these changes do not negate the basic elements of demand such as price and content availability. This has certainly been the case for 3D TV, where respondents to surveys continue to show little interest in 3D. In North America and Western Europe, some device categories like HDTV are quickly reaching a state of maturity - soon shipment growth will slow if not decline. Internet connectivity and 3D are seen as market stimulants but the latter at least has had had little traction thus far. A shift of focus towards developing markets will continue as companies seek new growth opportunities. This report discusses the survey results from seven countries (US, France, Germany, UK, China, India, South Korea) and explores the key factors impacting purchase decisions, current penetration of brands, and near term purchases in the CE market (emphasizing HDTVs and source players: Blu-ray players, game consoles, and Internet set-top boxes).

What Questions Does This Report Answer?

  • What is the penetration of CE devices in consumers' households? (via respondents to surveys: US, France, Germany UK, China, India, South Korea)
  • What is the average number of units owned by device category? (via respondents to surveys: US, France Germany, UK, China, India, South Korea)
  • Which brands of HDTVs do consumers own? (via respondents to surveys: US, France, Germany UK, China, India, South Korea)
  • Which brands of Blu-ray players do consumers own? (via respondents to surveys: US, France, Germany UK, China, India, South Korea)
  • Which brands of game consoles do consumers own? (via respondents to surveys: US, France, Germany UK, China, India, South Korea)
  • Which brands of Internet set-top boxes do consumers own? (via respondents to surveys: US)
  • Which brands of router/gateways do consumers own? (via respondents to surveys: US)
  • Which CE devices do consumers anticipate purchasing in the next 6 months? (via respondents to surveys: US, France, Germany UK, China, India, South Korea)
  • Which features are critical to the purchase decision? (various CE devices, via respondents to surveys: US)

Who Needs This Report?

  • CE manufacturers
  • pay-TV operators
  • retailers
  • silicon providers
  • software developers
  • content providers

Table of Contents

  • Executive Brief

  • Top Line CE Penetration (US Survey)
  • Top Line CE Penetration (International Surveys)
  • Drivers
  • Inhibitors
  • Survey Market Share (US HDTVs)
  • Survey Market Share (APAC HDTVs)
  • Survey Market Share (Western Europe HDTVs)
  • Summary and Strategic Recommendations

Section 1.
EXECUTIVE SUMMARY

Section 2.
SURVEY
2.1. Penetration of CE Devices (US Survey Results)
2.2. Penetration of CE Devices (International Survey Results)
2.3. Products by Brand/Manufacturer Owned by Survey Respondents
2.4. HDTV Brands Owned
2.5. Brands of Blu-ray Players Owned
2.6. Brands of Game Consoles Owned
2.7. Brands of Internet Set-top Boxes Owned
2.8. CE Purchase Intent
2.9. Blu-ray Player Purchase Intent
2.10. Game Console Purchase Intent
2.11. Internet Set-Top Box Purchase Intent
2.12. HDTV Purchase Intent

Section 3.
ACRONYMS

Section 4.
LINKS TO RELATED RESEARCH
4.1. Sources and Methodology
4.2. Notes




6 Tables

Registered users can view table structure by clicking on the table title. Register now or Log in.
1
Quarterly Shipments of Flat Panel TVs by Company, World Market, 2010
2
Game Console Shipments by Company, World Market, 2005 to 2010
3
Blu-ray Player Shipments, World Market, Forecast: 2010 to 2016
4
Game Console Shipments, World Market, Forecast: 2010 to 2016
5
Internet Set-Top Box Shipments, World Market, Forecast: 2010 to 2016
6
Total Flat Panel TV Shipments, World Market, Forecast: 2010 to 2016
65 Charts
  • Penetration of CE Devices in the Home
  • Penetration of CE Devices in the Home (by Age Demographic)
  • Average Number of Devices (All Respondents)
  • Average Number of Devices (Respondents Who Own At Least One of the Device[s])
  • Penetration of CE Devices in the Home
  • Average Number of Devices (All Respondents)
  • Average Number of Devices (Respondents Who Own At Least One of the Device[s])
  • Brands of HDTV(s) Owned
  • Brands of HDTV(s) Owned
  • Brands of HDTV(s) Owned
  • Brands of Blu-ray Player(s) Owned
  • Brands of Blu-ray Player(s) Owned
  • Brands of Blu-ray Player(s) Owned
  • Brands of Game Console(s) Owned
  • Brands of Game Console(s) Owned
  • Brands of Internet Set-top Box(es) Owned
  • Brands of Router/Gateway(s) Owned
  • CE Purchase Intent in Next Six Months
  • CE Purchase Intent in Next Six Months
  • Critical/Important Features for Purchase Decision (Blu-ray Player)
  • Brand/Manufacturer Purchase Intentions (Blu-ray Player)
  • Top Applications Wanted for Blu-ray Player
  • Critical/Important Features for Purchase Decision (Game Console)
  • Brand/Manufacturer Purchase Intentions (Game Console)
  • Top Applications Wanted for Game Console
  • Critical/Important Features for Purchase Decision (Internet Set-top Box)
  • Brand/Manufacturer Purchase Intentions (Internet Set-top Box)
  • Top Applications Wanted for Internet Set-top Box
  • Critical/Important Features for Purchase Decision (HDTV)
  • Brand/Manufacturer Purchase Intentions (HDTV)
  • Top Applications Wanted for HDTV
  • Penetration of CE Devices in the Home (by Age Demographic), US, Survey Data, Fielded March 2011, n=2024 (CHOME)
  • Penetration of CE Devices in the Home, France, Germany, UK, India, South Korea, Survey Data, Fielded March 2011, n=1000 (each country)
  • Brands of HDTV(s) Owned (US Survey)
  • Brands of HDTV(s) Owned (APAC Surveys)
  • Brands of HDTV(s) Owned (Europe Surveys)
  • Penetration of CE Devices in the Home, US, Survey Data, Fielded March 2011, n=2024 (CHOME), n=2000 (DLIV)
  • Penetration of CE Devices in the Home (by Age Demographic), US, Survey Data, Fielded March 2011, n=2024 (CHOME)
  • Average Number of Devices (All Respondents), US, Survey Data, Fielded March 2011, n=2024 (CHOME), n=2000 (DLIV)
  • Average Number of Devices (Respondents Who Own At Least One of the Device[s]), US, Survey Data, Fielded March 2011, n=2024 (CHOME), n=2000 (DLIV)
  • Penetration of CE Devices in the Home, France, Germany, UK, India, South Korea, Survey Data, Fielded March 2011, n=1000 (each country)
  • Average Number of Devices (All Respondents), France, Germany, UK, India, South Korea, Survey Data, Fielded March 2011, n=1000 (each country)
  • Average Number of Devices (Respondents Who Own At Least One of the Device[s]), France, Germany, UK, India, South Korea, Survey Data, Fielded March 2011, n=1000 (each country)
  • Brands of HDTV(s) Owned, US, Survey Data, Fielded March 2011, n=1195 (DLIV)
  • Brands of HDTV(s) Owned, France, Germany, UK, Survey Data, Fielded March 2011, n=582, 376, 576 (France, Germany, UK)
  • Brands of HDTV(s) Owned, South Korea, India, China, Survey Data, Fielded March 2011, n=525, 227, 657 (South Korea, India, China)
  • Brands of Blu-ray Player(s) Owned, US, Survey Data, Fielded March 2011, n=482 (DLIV)
  • Brands of Blu-ray Player(s) Owned, France, Germany, UK, Survey Data, Fielded March 2011, n=189, 163, 203 (France, Germany, UK)
  • Brands of Blu-ray Player(s) Owned, South Korea, India, China, Survey Data, Fielded March 2011, n=60, 79, 327 (South Korea, India, China)
  • Brands of Game Console(s) Owned, US, Survey Data, Fielded March 2011, n=1183 (DLIV)
  • Brands of Game Console(s) Owned, France, Germany, UK, India, South Korea, Survey Data, Fielded March 2011, n=591, 584 ,467, 255, 270, 411 (UK, France, Germany, South Korea, India, China)
  • Brands of Internet Set-top Box(es) Owned, US, Survey Data, Fielded March 2011, n=222 (DLIV)
  • CE Purchase Intent in Next Six Months, US, Survey Data, Fielded March 2011, n=2024 (CHOME)
  • CE Purchase Intent in Next Six Months, France, Germany, UK, India, South Korea, Survey Data, Fielded March 2011, n=1000 (each country)
  • Critical/Important Features for Purchase Decision (Blu-ray Player), US, Survey Data, Fielded March 2011, n=339 (CHOME)
  • Brand/Manufacturer Purchase Intentions (Blu-ray Player), US, Survey Data, Fielded March 2011, n=202 (CHOME)
  • Critical/Important Features for Purchase Decision (Game Console), US, Survey Data, Fielded March 2011, n=332 (CHOME)
  • Brand/Manufacturer Purchase Intentions (Game Console), US, Survey Data, Fielded March 2011, n=246 (CHOME)
  • Top Applications Wanted for Game Console, US, Survey Data, Fielded March 2011, n=164 (CHOME)
  • Critical/Important Features for Purchase Decision (Internet Set-top Box), US, Survey Data, Fielded March 2011, n=132 (CHOME)
  • Brand/Manufacturer Purchase Intentions (Internet Set-top Box), US, Survey Data, Fielded March 2011, n=92 (CHOME)
  • Top Applications Wanted for Internet Set-top Box, US, Survey Data, Fielded March 2011, n=94 (CHOME)
  • Critical/Important Features for Purchase Decision (HDTV), US, Survey Data, Fielded March 2011, n=483 (CHOME)
  • Brand/Manufacturer Purchase Intentions (HDTV), US, Survey Data, Fielded March 2011, n=277 (CHOME)
  • Top Applications Wanted for HDTV, US, Survey Data, Fielded March 2011, n=200 (CHOME)