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Why a Sprint-T-Mobile Merger Makes Sense Now

Authors: Philip Solis, Research Director, Mobile Devices
Neil Strother, Practice Director, Mobile Marketing Strategies and Mobile Services

Published: 14 Mar 2011

Sprint and rival wireless operator T-Mobile USA have a dance going to see if merging the two companies would make for a good marriage – and this is not the first time the two have tangoed. Both have struggled to hang on to customers in the face of stiff competition from Verizon Wireless and AT&T. If a transaction can be worked out, the merged company would have the necessary scale to hang with the top two players. Sprint is the third-largest U.S. operator, with 50 million subscribers, and T-Mobile is fourth, with 34 million. But a deal is not imminent, as the two tussle over price and ownership, according to published reports.

The full text of this Insight is available to subscribers of the Mobile Operator Strategies Research Service and the 4G Research Service.

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