Company Insight
  • Please log in to purchase this product.
    Purchase this Product
  • Email this Page

    • Please enter a valid email address.

    Please enter a valid email address.

    Please enter a valid name.

    Your Email has been sent.

AT&T Revs Location-Based Ad Targeting with Placecast Deal

Author: Neil Strother, Practice Director, Mobile Marketing Strategies and Mobile Services

Published: 02 Mar 2011

AT&T has inked a new deal with Placecast to start sending special offers via text message (SMS) to opted-in mobile phone users when they are near a participating retail store or brand. We highlighted this type of ad-targeting capability in our recent report titled Location-Based Marketing. This deal makes AT&T the first mobile operator to offer such a large-scale, location-based marketing program in the United States.

The full text of this Insight is available to subscribers of the Mobile Money & NFC Research Service and the Mobile Marketing Research Service.

Contact a representative about service purchasing options.