Company Insight
  • Please log in to purchase this product.
    Purchase this Product
  • Email this Page

    • Please enter a valid email address.

    Please enter a valid email address.

    Please enter a valid name.

    Your Email has been sent.

Mobile Data Services More Valuable than Mobile Voice Services for 40% of Mobile Business Customers

Author: Dan Shey, Practice Director, Mobile Services

Published: 03 Mar 2011

In a December 2010 survey of 1,000 US mobile business customers, approximately 40% stated that mobile data services (web and application connectivity, text messaging, mobile email, etc.) were more important than mobile voice services for business purposes. On a per operator basis, the highest response rate came from AT&T respondents (44.7%), followed by T-Mobile (43.5%), Sprint (38.7%), and Verizon (38.6%). The operator results closely mirrored smartphone distribution of the survey respondents within each operator group. The question is: will the importance of mobile data services continue to gain on mobile voice services in step with the rise of smartphone penetration?

The full text of this Insight is available to subscribers of the Enterprise Mobility Research Service.

Contact a representative about service purchasing options.