Market Insight

Indian Mobile Numbers Become Portable

Author: Aapo Markkanen, Senior Analyst, Consumer Mobility

Published: 04 Mar 2011

Mobile number portability (MNP) became available in India on January 20, and the first figures on the subscriber uptake are now in. The country’s Department of Telecommunications has reported that after the first month, 1,979,600 porting requests had been completed out of a total subscriber base of 709.4 million forecasted by ABI Research for the end of 2010, or roughly 0.3% of the total. Vodafone Essar gained the largest number of net portings (190,000), followed by Idea Cellular (150,000), and Bharti Airtel (148,000); all three are GSM operators. On the flipside, India’s CDMA operators lost the most ground: Reliance Communications, Tata Teleservices, and BSNL have all seen more customers porting out than in.

The full text of this Insight is available to subscribers of the Mobile Operator Strategies Research Service and the Asia Intelligence Research Service.

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