At NRF - Passive RFID Delivers For Retailers

Authors: Michael Liard, Research Director, Security and ID
Bill Arnold, Principal Analyst, AutoID and Smart Cards

Published: 03 Mar 2011

The NRF “Big Show” this past January in New York highlighted RFID technology more than ever. On the second day of NRF, a special interest group led by the largest US retailers held an informative meeting to provide further details about the reasons RFID tags on items have been found to deliver substantial customer-facing impact for the industry as a whole. Known as the “Item Level RFID Initiative” (ILRI) Committee and consisting of senior executives from Macy’s, JC Penney, Wal-Mart, Jones Apparel, and many other well-known retail brands, the ILRI Committee made it clear that its primary goal is to drive the “ubiquitous” use of RFID on items for sale by retail.

The full text of this Insight is available to subscribers of the RFID Research Service.

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