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Apple’s In-App Subscription Billing – Why Apple Will Win

Author: Mark Beccue, Senior Analyst, Mobile Services

Published: 24 Feb 2011

On February 15, Apple announced a digital subscription billing service for publishers of content-based apps. Publishers set the price and duration of the subscription (weekly, monthly, bi-monthly, quarterly, semi-annually, or yearly) and “with one click, customers pick the length of subscription and are automatically charged based on their chosen length of commitment.” Apple keeps 30% of any subscriptions originated in iOS apps.

The full text of this Insight is available to subscribers of the Mobile Operator Strategies Research Service and the Smartphones & Mobile Devices Research Service and the Tablets, Netbooks & Mobile CE Research Service and the Applications Research Cluster and the Browsers Research Theme.

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