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The Power of Holistic Partner Fusion in Today’s RFID Market

Defining RFID Partnerships 3.0 and Select Case Studies in Partner Ecosystem Excellence

Research Report

Pages
15
Deliverables
Released
3Q 2009
Product Code
RR-1200-10
Price
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In today’s value chain, can RFID and complementary technology partners achieve a level of fusion beyond simple linkage? The long-awaited answer to this question is beginning to take shape as an increasing number of users across industries move toward wider RFID deployment. In today’s market, partner collaborative approaches are keenly focused on providing customers with an attractive means to embrace and deploy true value-add end-to-end solutions. The individual solution components and core competencies among the vendors and integrators within these partner groupings significantly complement one another, as do their overall strategies. They represent what ABI Research describes as the next stage in RFID partner ecosystem development: holistic partner fusion, or "RFID Partnerships 3.0."

While there are multiple examples of holistic partner fusion that exist, the three specific partner groupings discussed in this Research Report include:
• Wavetrend Technologies, System Planning Corporation (SPC), and KeyTone Technologies
• Microsoft, Motorola, and Xterprise
• Impinj and ChronoTrack Systems

Table of Contents


Section 1.
Resetting the RFID Partner Ecosystem

Section 2.
Achieving Holistic Partner Fusion
2.1. A Shared Vision and Mission is Critical
2.1.1. Symbiotic Approaches to Verticals and Applications
2.1.2. Enable Core Value Propositions
2.1.3. Alignment of RFID Strategies beyond a General Theme

Section 3.
A Case Study in World Class Partners Sharing a Vision: Wavetrend, SPC, and Keytone
3.1. Symbiotic Approaches to Verticals and Applications
3.2. Enable Core RFID Value Propositions
3.3. Take the Visibility Concept Further by Embracing Real-Time Intelligence Visualization (RTIV)

Section 4.
Continental Automotive Deployment Showcases Fusion Among Microsoft, Motorola, and Xterprise
4.1. Targeting Manufacturing Together
4.2. Multiple Benefits Fuel the Overall Value Proposition
4.3. Alignment of Leading RFID Infrastructure Components Provide Continental Automotive with RTIV

Section 5.
Racing toward Holistic Partner Fusion: Impinj and ChronoTrack
5.1. A Partnership That's Getting RFID Race Timing on the Passive UHF Track
5.2. Strategic Alignment 101: Try Targeting Applications with a Market Share Leader
5.3. RTIV for Race Timers, Race Organizers, and Racers

Section 6.
Conclusion