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Worldwide Mobile Video and TV Market Trends

3G Deployments and Terrestrial Broadcasts Drive Growth

Research Report

Deliverables
Released
1Q 2009
Product Code
RR-1497-10
Price
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This Research Report provides an overview of the mobile TV and video markets. Data was drawn from the ABI Research Market Data deliverables “Mobile Subscribers Market Data” and “Mobile Operator Performance Benchmarks” to support the analysis of these respective mobile markets. As 3G deployments are put in place and expand, penetration of mobile video will show parallel growth, providing additional revenue streams. In addition, headway is being made in mobile broadcasting, although the business models and in some cases the standards for mobile TV still show considerable variation between providers and from region to region. In this Report ABI Research highlights some of these deployments and explores their impact on mobile video and TV markets, with a focus on revenue.

Table of Contents

Executive Summary

Section 1.
INTRODUCTION
1.1. Analog Broadcast TV in Handsets
1.2. Digital Broadcast TV in Handsets
1.3. Video Performance: 3G and Broadcast
1.4. Content
1.4.1. Streamed or Downloaded, Linear, or On-Demand?
1.4.2. Made for Mobile or Big-Screen Retransmission?
1.5. Broadcast Technology Refresher
1.5.1. T-DMB
1.5.2. S-DMB
1.5.3. One-seg
1.5.4. DVB-H
1.5.5. MediaFLO
1.5.6. ATSC-M/H
1.5.7. DMB-TH
1.5.8. DVB-SH
1.5.9. CMMB
1.5.10. ISDB-Tmm

Section 2.
MOBILE MARKET METRICS

Section 3.
AMERICAS
3.1. North America
3.1.1. United States
3.1.2. Canada
3.2. Latin America
3.2.1. Brazil

Section 4.
ASIA-PACIFIC REGION
4.1. China
4.2. India
4.3. Japan
4.3.1. One-seg Success
4.3.2. Next-Generation ISDB-Tmm
4.4. South Korea
4.5. Vietnam
4.6. Australia
4.7. Indonesia

Section 5.
EUROPE
5.1. Western Europe
5.1.1. Italy
5.1.2. Germany
5.1.3. United Kingdom
5.1.4. Austria
5.1.5. France
5.1.6. Norway
5.1.7. Switzerland
5.2. Eastern Europe
5.2.1. Albania

Section 6.
MIDDLE EAST AND AFRICA
6.1. Africa
6.2. Middle East

Section 7.
SUMMARY
7.1. 2008 Mobile Video and TV Revenue by Region
7.2. 2013 Mobile Video and TV Revenue by Region
7.3. 2008 Mobile TV Revenue by Region
7.4. 2013 Mobile TV Revenue by Region
7.5. 2008 Mobile Video Revenue by Region
7.6. 2013 Mobile Video Revenue by Region
7.7. Challenges Summary
Executive Summary Chart: Mobile Video and TV Revenue, World Market Forecast: 2005 to 2013
Forecast: 2005 to 2013


6 Tables
  • Population and Mobile Subscribers, Select Latin American Countries: 2008
  • Population and Mobile Subscribers, Select Asia-Pacific Countries: 2008
  • Mobile Operators, Japan: 2008
  • Population and Mobile Subscribers, Select Western European Countries: 2008
  • Population and Mobile Subscribers, Select Eastern European Countries: 2008
  • Population and Mobile Subscribers, Select African Countries: 2008
28 Charts
  • How often do you use the video feature on your handset?
  • Mobile Voice and Data Revenue, Key Countries: 2008
  • Mobile Internet Services Revenue, Top Three Regions: 2008
  • Mobile Internet Services Revenue, Other Key Countries: 2008
  • Mobile Internet Applications, Contribution to Revenue, World Market,
  • Mobile Video and TV Revenue, World Market, Forecast: 2005 to 2013
  • Cellular Video Revenue by Region, Forecast: 2005 to 2013
  • Mobile TV Revenue by Region, Forecast: 2005 to 2013
  • Mobile Video and TV Revenue, North America, Forecast: 2005 to 2013
  • Mobile Subscribers, United States, Forecast: 2003 to 2013
  • Mobile Subscribers, Canada, Forecast: 2003 to 2013
  • Mobile Subscribers, Brazil, Forecast: 2005 to 2013
  • Population Base (Largest Countries), Asia-Pacific: 2007
  • Mobile Video and TV Revenue, Asia-Pacific, Forecast: 2005 to 2013
  • Mobile Subscribers, China, Forecast: 2002 to 2013
  • Mobile Subscribers, India, Forecast: 2002 to 2013
  • Mobile Subscribers, Japan, Forecast: 2002 to 2013
  • Handset Shipments, Total vs. Handsets with Mobile Broadcast Receivers, Japan, Forecast: 2005 to 2013
  • Mobile Subscribers, Australia, Forecast: 2005 to 2013
  • Mobile Video and TV Revenue, Western Europe, Forecast: 2005 to 2013
  • Mobile Video and TV Revenue, Eastern Europe, Forecast: 2005 to 2013
  • Population Base, Middle East and Africa: 2007
  • Mobile Video and TV Revenue Proportion, by Region: 2008
  • Mobile Video and TV Revenue Proportion by Region: 2013
  • Mobile TV Revenue Proportion by Region: 2008
  • Mobile TV Revenue Proportion by Region: 2013
  • Mobile Video Revenue Proportion by Region: 2008
  • Mobile Video Revenue Proportion by Region: 2013
3 Figures
  • Illustrating the Mobile TV and Mobile Video Markets
  • MobiTV Concept ATSC/3G Guide
  • MediaFLO Coverage