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Developing a Smartphone Strategy for Mobile Money Services

Key Considerations and Platform Choices

Research Report

Pages
11
Deliverables
Released
3Q 2009
Product Code
RR-1112-10
Price
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Smartphones are the darlings of the mobile industry and smartphone subscribers are proving to be the most likely users of mobile money services, particularly mobile banking. But does a smartphone strategy make sense for your mobile money service offering? To determine the answer, mobile money service providers need to understand what percentage of mobile subscribers in their market are comprised of smartphone users, which smartphone platforms are being used, and the market share of each smartphone platform. Distributing smartphone applications may be a challenge, as well as finding a mobile money vendor with the appropriate skills to give you the apps you need.

This Report provides data on smartphone subscribers and penetration by region, as well as snapshots of smartphone platform market share by region in 2009 and 2014. It presents conclusions and offers recommendations for smartphone strategies by region.

Table of Contents


Section 1.
Introduction

Section 2.
Market Issues
2.1. Operating System Fragmentation
2.2. Mobile Cloud Applications
2.3. Application Distribution
2.4. Mobile Money — Downloadable Application Specialists

Section 3.
Forecasts and Analysis
3.1. Global Subscribers, Market Penetration
3.2. North America
3.2.1. Recommendations
3.3. Western Europe
3.3.1. Recommendations
3.4. Eastern Europe
3.4.1. Recommendations
3.5. Asia-Pacific
3.6. South America
3.6.1. Recommendations
3.7. Africa/Middle East
3.7.1. Recommendations

Section 4.
Conclusions and Other Recommendations




4 Tables
  • Smartphone Subscribers, World Market, Forecast by Region: 2008 to 2014 (Millions)
  • Smartphone Subscriber Penetration, World Market, Forecast by Region: 2008 to 2014 (%)
  • Smartphone Subscriber Penetration, by Mobile OS Forecast by Region: 2009 (%)
  • Smartphone Subscriber Penetration, by Mobile OS Forecast by Region: 2014 (%)
1 Charts
  • Smartphone Subscriber Penetration, World Market, Forecast by Region: 2014