CES 2011: Too Many Tablets Will Spoil the Soup

Author: Jeff Orr, Group Director, Consumer Research

Published: 18 Jan 2011

Media headlines from the International Consumer Electronics Show (CES) 2011 read “80+ tablets” launched. This sounds like a great promise for 2011: an endless range of product choices for consumers and more competitive prices. However, not all of the products on display will reach the market commercially, and most will not succeed at all; a normal course of events as numerous vendors jump into a new device segment. We rarely see discussion about this “survival of the fittest” in technology markets, yet it is a typical phase of early interest. Can too many tablet devices entering the fray spoil the near-term market opportunity?

The full text of this Insight is available to subscribers of the Tablets, Netbooks & Mobile CE Research Service.

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