Building RFID Best Practices: Collaborate on Messaging

Author: Michael Liard, Research Director, Security and ID

Published: 17 Apr 2009

ABI Research has been a strong proponent of increased and effective market messaging in the RFID industry, which is critical for reaching customers and facilitating growth. In order to market effectively, companies must identify with their target customers. That means companies first have to have targeted customers and then they have to learn to think like those customers. What does it matter if your company is the most innovative or the best-in-class in terms of products or solutions if nobody knows how you can help them?

The full text of this Insight is available to subscribers of the RFID Research Service.

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