ABI Insight
  • Please log in to purchase this product.
    Purchase this Product
  • Email this Page

    • Please enter a valid email address.

    Please enter a valid email address.

    Please enter a valid name.

    Your Email has been sent.

Operator Branded Handsets Offer Aspiring Handset Manufacturers an Express Route to Market-share

Author: Jake Saunders, Vice President of Forecasting

Published: 05 Jun 2009

ABI Research estimates there are approximately more than fifty mobile device manufacturers worldwide. When excluding the top-five vendors, the remaining manufacturers account for only 20% of the total handset market. Indeed, the mobile handset marketplace, despite its volumes and sexy profile, is a brutally competitive marketplace. Handset manufacturers face many challenges in terms of retaining or gaining market share, and thus are constantly looking for ways to differentiate their products. One question that comes to mind is: Do operator-branded handsets offer a new, quick route to market share?

The full text of this Insight is available to subscribers of the Mobile Operator Strategies Research Service and the Smartphones & Mobile Devices Research Service.

Contact a representative about service purchasing options.