Services Personalization: The Next Wave of Innovation Is Only Beginning

Authors: Dan Shey, Practice Director, Mobile Services
Mark Beccue, Senior Analyst, Mobile Services

Published: 12 May 2009

The current economic environment has not mitigated the customer’s desire for a more personalized mobile experience. Mobile services are well beyond the stage of novelty - the vast majority of customers are finding them to be an indispensible tool for day-to-day life. In industrialized regions, customers are using mobile phones for a great deal of their everyday communication, information, and entertainment needs. In the developing world, the mobile phone is a tool for communicating and accessing information. Could services personalization be the key to accelerating economic growth?

The full text of this Insight is available to subscribers of the Mobile Operator Strategies Research Service and the Enterprise Mobility Research Service.

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