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Mobile Video: Testing LTE and the Demise of MediaFLO

Author: Neil Strother, Practice Director, Mobile Marketing Strategies and Mobile Services

Published: 31 Jan 2011

Mobile video holds much promise, but up until now it has not lived up to expectations. Some consumers watch professionally-produced video on their handsets, of course, but the mass market is still a no-show. The recent demise of Qualcomm’s MediaFLO service underscores the challenges that the mobile video business faces, and it provides a warning to new players. LTE could be the missing piece that helps adoption of mobile video to flourish – or at least helps it to fulfill some of its promise.

The full text of this Insight is available to subscribers of the Mobile Operator Strategies Research Service and the Mobile Marketing Research Service.

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