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eCall: a Mixed Blessing for the European Embedded Telematics Industry?

Author: Dominique Bonte, Vice President and Group Director, Telematics and M2M

Published: 18 Jan 2011

Consumer telematics adoption and penetration in Europe remains very limited. While BMW’s Connected Drive, Fiat’s Blue & Me Nav, and PSA’s proprietary eCall have enjoyed some measures of success, many car OEMs such as Audi/VW, Hyundai/KIA, Nissan, Renault, Toyota, Opel (GM), and Ford have remained absent in the European telematics market. While some of them have announced launches in the near future (Ford SYNC will be available in Europe in 2011), overall penetration is bound to remain low for the foreseeable future.

The full text of this Insight is available to subscribers of the Telematics Research Service and the Connected Car Research Service and the Commercial Telematics Research Service.

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