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Multi-Device Mobile Data Plans - Are We At a Tipping-Point?

Author: Dan Shey, Practice Director, Mobile Services

Published: 07 Feb 2011

Rogers, a mobile operator in Canada, is now offering subscribers multi-device mobile data plans. While it is not completely clear how these plans work, it appears customers can share the allotted data plan allowance between their smartphone and another mobile data device. Single subscription multi-device data plans are rare (if they are even offered anywhere in the world) and certainly have not been offered to date in the North American market. What are the implications of these plans? Will the Rogers announcement create a thunderous roar from other operators announcing their own shared data plans?

The full text of this Insight is available to subscribers of the Mobile Operator Strategies Research Service and the Smartphones & Mobile Devices Research Service and the Enterprise Mobility Research Service and the Tablets, Netbooks & Mobile CE Research Service.

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