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Making Progress: Mobile Ad Measurement Standards Move Along

Author: Neil Strother, Practice Director, Mobile Marketing Strategies and Mobile Services

Published: 23 Nov 2010

The mobile marketing industry has taken a significant next step: the Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB) have issued a set of guidelines recently for measuring mobile web advertising. Why is this such a big deal?

The full text of this Insight is available to subscribers of the Mobile Operator Strategies Research Service and the Mobile Marketing Research Service.

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