Pages

38

Deliverables

Released

3Q 2011

Product Code

RR-GAMR-11

Price

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The smartphone's capabilities as a portable gaming console are similar to to those it includes as a navigation device or a personal media player. A jack-of-all-trades of consumer electronics, the smartphone cannot fully match the specs and the functionalities of purpose-built products, but it meets the needs of most consumers. For the gaming industry it enables many critical things. Mobile Internet access enables over-the-air distribution to smartphones, application storefronts enable discovery, and touchscreens allow users to interact with the game in ways that were not previously possible. This study is about games that are played on smartphones and other mobile handsets. The qualitative part of the study includes descriptions of available types of games and revenue models, analyses of market drivers and inhibitors, and an overview of the main technology issues. The quantitative part provides forecasts for user bases and end-user revenues, broken down by revenue segment and geographic region. The report also presents data on relevant consumer trends gathered by ABI Research’s latest Bi-Annual Consumer Technology Barometer, which was conducted in seven countries (China, France, Germany, India, South Korea, United Kingdom, and United States) during the second quarter of 2011.

What Questions Does This Report Answer?

• What are the growth prospects for mobile gaming by geographic region?
• What are the main revenue models and how will they evolve?
• What are the industry's main growth drivers?
• What factors act as market inhibitors for mobile gaming?
• What is the consumer demand for mobile games in different regions?
• How frequently do mobile gaming users play their games?
• How do factors such as age and gender affect mobile gaming habits?

Who Needs This Report?

• Game developers
• Game publishers
• Mobile operators
• Handset manufacturers
• Mobile application distributors
• Investors