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AT&T U-verse Selects Microsoft XBOX as Its Newest Set-top Box

Authors: Michael Inouye, Senior Analyst, Consumer Research
Sam Rosen, Principal Analyst, Consumer Research

Published: 17 Nov 2010

Consumers often complain about having too many devices connected to their TV – STBs (Set-Top Boxes), Blu-ray players, game consoles, and now Internet adapters (digital media adapters). A recent announcement from AT&T provided a way to remove one STB (at least from the second TV in your house). Subscribers to AT&T’s U-verse service now have the option of using Microsoft’s 360 as an STB. Do any caveats to this plan exist or is this the answer to everyone’s complaints?

The full text of this Insight is available to subscribers of the Connected Home Research Service and the Digital Lifestyle Research Service and the TV and Video Research Service and the Digital Lifestyle Research Service.

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