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Mobile Phones for Messaging

SMS, MMS, Mobile Email, and Mobile IM

Research Report

Pages
39
Deliverables
Released
1Q 2011
Product Code
RR-QMD-11
Price
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This study examines market and technology trends for enhanced phones that are optimized for messaging with QWERTY keyboards. It highlights recent releases of messaging phones from leading carriers and OEMs, and discusses issues influencing the handset market, specifically the impact of low-priced smartphones on this segment. The study also discusses the technologies for messaging phones, including BREW MP, SMS, MMS, mobile email, and mobile IM. Forecasts include total wireless handset shipments, ASPs, and revenue segmented by value segment, as well as regional shipments for messaging phones and smartphones. The report includes a worksheet that lists major messaging devices released during 2010.

What Questions Does This Report Answer?

  • What are key market issues for enhanced handsets and messaging phones?
  • Where do messaging phones fit into the handset value segment?
  • What are the target markets, features, capabilities, and associated services of messaging devices?
  • How do enhanced phones compare with low-end smartphones?
  • What regions will show the strongest growth for carrier services related to messaging devices?
  • How will mobile social networking applications support enhanced phones?
  • How will BREW MP platform support enhanced phones?

Who Needs This Report?

  • Handset manufacturers
  • Carriers
  • Handset component providers
  • Mobile platform and software vendors
  • Mobile content providers
  • Semiconductor manufacturers

Table of Contents

  • Executive Brief

  • Executive Brief: Top-Line Forecast
  • Executive Brief: Drivers
  • Executive Brief: Inhibitors
  • Executive Brief: Comparison
  • Executive Brief: Summary and Strategic Recommendations

Section 1.
Executive Summary 2
1.1. Overview 2
1.2. Key Findings 2
1.3. Market Outlook 3
1.4. Recommendations 4

Section 2.
Market Issues 5
2.1. Overview 5
2.2. Handset Value Segments 6
2.2.1. Ultra Low-Cost Handsets 6
2.2.2. Low-Cost Handsets 7
2.2.3. Enhanced Phones 7
2.2.4. Messaging Devices 7
2.2.4.1. Target Market 7
2.2.4.2. Features and Capabilities 8
2.2.4.3. Service Plans 8
2.2.4.4. Pantech Ease™ - AT&T™ 8
2.2.4.5. Nokia X2-01 10
2.2.4.6. Ovi Life Tools 10
2.2.5. Smartphones 11
2.2.5.1. Low-End Smartphones 12
2.2.5.1.1. LG Electronics Optimus S - Sprint 12
2.2.5.1.2. Huawei Ascend 13
2.2.5.1.3. Huawei IDEOS™ X5 14
2.3. Enhanced Phones vs. Low-End Smartphones 15
2.4. Carrier Strategies for Messaging Services 17
2.4.1. Comparison of Carrier Voice, Messaging, and Data Service Revenue Forecasts 17
2.5. Strategies for Social Networking 19
2.5.1. Low Bandwidth Solutions for Feature Phones 19

Section 3.
Technology Issues 21
3.1. Messaging Services 21
3.1.1. SMS 21
3.1.2. MMS 21
3.1.3. Mobile Email 21
3.1.4. Mobile IM 21
3.2. Operating Systems for Enhanced Handsets 22
3.2.1. Java™ ME 22
3.2.2. BREW MP 22
3.2.2.1. Brew MP and AT&T™ 23
3.3. System-on-Chip for Low-Cost Smartphones 23

Section 4.
Key Industry Players 24
4.1. AT&T™ 24
4.2. Broadcom 24
4.3. Cricket (Leap Wireless International) 24
4.4. Facebook 24
4.5. HTC 24
4.6. Huawei 24
4.7. LG Electronics 25
4.8. Samsung 25
4.9. MetroPCS 25
4.10. Nokia 25
4.11. Oracle 25
4.12. Pantech 25
4.13. Qualcomm 25
4.14. Sprint Nextel 26
4.15. T-Mobile 26

Section 5.
Market Forecasts 27
5.1. Methodology 27
5.1.1. Primary Sources 27
5.1.2. Secondary Sources 27
5.2. Forecast Assumptions 27
5.2.1. Forecasts 28

Section 6.
Company Directory 32

Section 7.
Acronyms 33
Scope of Study 38
Sources and Methodology 38
Notes 38
Figure 2.2 Pantech Laser™ - AT&T™
Figure 2.3 Pantech Ease™ - AT&T™
Figure 2.4 Nokia X2-01
Figure 2.51 Ovi Life Tools
Figure 2.6 LG Electronics Optimus S - Sprint
Figure 2.7 Huawei Ascend
Figure 2.8 Huawei IDEOS™ X5
Figure 2.9 Enhanced Phone vs. Low-Cost Smartphone
Figure 2.10 Operators That Offer 0.facebook.com
Figure 3.1 Brew MP™ Timeline
Figure 3.2 HTC Freestyle™ - AT&T™




13 Tables

Registered users can view table structure by clicking on the table title. Register now or Log in.
1-1
Total Handset, Enhanced Phone, and Smartphone Shipments, World Market, Forecast: 2010 to 2015
2-1
Comparison of Enhanced Phones Optimized for Messaging and Low-Cost Smartphones
5-1
Wireless Handset Shipments by Value Segment, World Market, Forecast: 2010 to 2015
5-2
Wireless Device ASP by Value Segment, World Market, Forecast: 2010 to 2015
5-3
Wireless Device Revenue by Value Segment, World Market, Forecast: 2010 to 2015
5-4
Total Enhanced Phone and Messaging Phone Shipments, World Market, Forecast: 2010 to 2015
5-5
Messaging Phone Shipments by Region, World Market, Forecast: 2010 to 2015
5-6
Java, BREW-Enabled Handset Shipments, World Market, Forecast: 2010 to 2015
5-7
Smartphones Shipments by Region, World Market, Forecast: 2010 to 2015
5-8
Smartphone ASP by Region, World Market, Forecast: 2010 to 2015
5-9
Smartphone Revenue by Region, World Market, Forecast: 2010 to 2015
5-10
Smartphone Shipments by Wholesale Price Band, World Market: Forecast 2010 to 2015
6-1
Messaging Devices
6 Charts
  • Total Handset, Enhanced Phone, and Smartphone Shipments, World Market, Forecast: 2010 to 2015 (Millions)
  • Total Handset, Enhanced Phone, and Smartphone Shipments
  • Handset Value Segments
  • Messaging Service Revenue per Year
  • Mobile Internet Service Revenue per Year
  • Total Voice Service Revenue per Year