• Please log in to purchase this product.
    Purchase this Product
  • Email this Page

    • Please enter a valid email address.

    Please enter a valid email address.

    Please enter a valid name.

    Your Email has been sent.

Mobile Augmented Reality

Apps and Sensors, Browsers, Image Recognition, Real–Time Search

Research Report

Pages
48
Deliverables
Released
1Q 2011
Product Code
RR-MAR-11
Price
Login

Augmented Reality (AR) is a term used to describe the use of technology to superimpose images, data or other content over a displayed real life view of the world. Most applications for AR have been either industrial/military or home computer-based. But recently, innovative technologists and developers have untethered AR by leveraging mobile networks and, as a primary device, smartphones. This shift into the mobile use of AR radically changes the paradigm of AR and propels AR far beyond the capacity, possibilities and opportunities of tethered uses.

Mobile AR will expand rapidly, driven by smartphone apps, then even more rapidly as developers take advantage of AR platforms/engines that enable them to embed AR functionality into the broad base of smartphone apps. This study examines the drivers and barriers involved in mobile AR, identifies key opportunities for potential players and outlines the core business cases. Critical forecasts include revenue and app downloads.

What Questions Does This Report Answer?

  • What is mobile augmented reality?
  • What are the real opportunities for mobile augmented reality?
  • What players will benefit in terms of real revenue from mobile augmented reality?
  • What are the barriers to the growth of mobile augmented reality?
  • Who is best positioned to take advantage of mobile augmented reality?

Who Needs This Report?

  • Mobile application developers
  • Mobile Network Operators
  • Augmented reality service providers
  • Handset manufacturers
  • Publishers
  • Advertising agencies
  • Local search companies
  • Internet Service Providers

Table of Contents

  • Executive Brief

  • Executive Brief: Top-Line Forecast
  • Executive Brief: Drivers
  • Executive Brief: Inhibitors
  • Executive Brief: Market Share
  • Executive Brief: Summary and Strategic Recommendations

Section 1.
Executive Summary
1.1. Introduction
1.1.1. Defining Mobile AR
1.1.2. Today's Mobile AR
1.1.3. Tomorrow's Mobile AR - Zero Click Interface, the Internet of Things
1.2. Drivers
1.3. Barriers
1.4. Anatomy
1.4.1. Marker-Based AR
1.4.2. Marker-less AR
1.4.3. Image Recognition
1.4.4. Cloud-Based Storage
1.4.5. Smartphones
1.4.6. Media Tablets
1.4.7. Handheld Gaming Devices
1.4.8. Eyewear
1.5. Market Development
1.5.1. AR Platforms/World Browsers
1.5.2. The Future's Prevailing App Categories
1.5.3. Physically Impaired
1.5.4. Facial, Voice, and Gesture Recognition
1.5.5. Migrating from Pull to Push AR
1.5.6. The Internet of Things
1.5.7. Situational Awareness
1.6. Market Forecasts

Section 2.
Conclusions and Recommendations
2.1. Conclusions
2.2. Recommendations

Section 3.
Market Anatomy/Technology
3.1. Defining Augmented Reality
3.2. AR as a Visual Medium
3.3. Graphics Superimposed on Real-Time Video
3.3.1. Graphics Superimposed on a Transparent Medium
3.4. Mobile Advantage - Sensors
3.4.1. Accelerometer
3.4.2. Gyroscope
3.4.3. Digital Compass (Magnetometer)
3.5. Computer Vision
3.6. Marker-Based AR
3.6.1. Public Infrastructure for Marker-Based AR - Pachube Porthole
3.6.2. Point and Shoot Tagging
3.7. Marker-Less AR
3.7.1. Sensor Fusion
3.7.2. Image Recognition
3.7.3. Cloud-Based Storage
3.7.3.1. Google Goggles and Image-Based Search
3.7.3.2. Intel
3.7.4. Facial Recognition
3.7.4.1. Recognizr
3.7.4.2. ACCESS
3.8. Other AR Platforms, Enablers
3.8.1. metaio's Junaio Glue
3.8.2. Qualcomm
3.8.3. Alcatel-Lucent Dekaps
3.9. Devices
3.9.1. Smartphones
3.9.2. Media Tablets
3.9.3. Mobile Gaming Devices, Other Consumer Electronics
3.9.3.1. Handheld Games
3.9.4. Eyewear

Section 4.
Market Development
4.1. Current Landscape
4.2. Smartphone Apps
4.2.1. Overview
4.2.2. Smartphone OS
4.2.3. AR Platforms/World Browsers
4.2.3.1. Layar
4.2.3.2. metaio
4.2.3.3. Mobilizy (Wikitude)
4.2.3.4. Kamra
4.2.3.5. mixare
4.2.3.6. Will Apple, Google, and RIM Build AR Engines?
4.2.4. The Future's Prevailing App Categories
4.2.4.1. Proximity-Based Social Networking
4.2.4.2. ARstreets
4.2.4.3. Tonchidot, Sekai Camera
4.2.4.4. Marketing
4.2.4.5. Navigation
4.2.4.6. acrossair's Nearest Tube
4.2.4.7. Real-Time Search - Google Goggles
4.2.4.8. Games
4.2.4.9. Shopping
4.2.4.10. Tryvertising
4.2.4.11. Tesco Wine Finder
4.2.4.12. Total Immersion's Fitting Room for Glasses
4.2.4.13. IKEA Product Catalog
4.3. Future
4.3.1. Physically Impaired
4.3.2. Evolution of Games
4.3.3. Facial, Voice, and Gesture Recognition
4.3.4. Migrating from Pull to Push AR
4.3.5. Eyewear
4.3.6. The Internet of Things
4.3.7. Situational Awareness
4.3.8. Zero-Click Interface

Section 5.
Market Forecasts
5.1. Forecast Methodology
5.1.1. Handheld AR Game Sales & Revenue
5.1.2. Mobile AR Applications Downloads
5.1.3. Mobile AR Application Revenue, Paid Apps
5.1.4. Mobile AR Application Revenue, In-App Purchases
5.1.5. Mobile AR Application Revenue; In-App Advertising
5.2. Market Forecasts
5.2.1. Handheld AR Game Sales & Revenue
5.2.2. Mobile AR Applications Downloads
5.2.3. Mobile AR Application Revenue, Paid Apps
5.2.4. Mobile AR Application Revenue, In-App Purchases
5.2.5. Mobile AR Application Revenue; In-App Advertising

Section 6.
Company Directory

Section 7.
Acronyms
Scope of Study
Sources and Methodology
Notes




7 Tables

Registered users can view table structure by clicking on the table title. Register now or Log in.
1-1
Mobile AR Revenue by Sector, World Market, Forecast: 2010 to 2016
1-2
Handheld Gaming Console Shipments, World Market, Forecast: 2010 to 2016
1-3
Handheld AR Game Sales, World Market, Forecast: 2010 to 2016
1-4
Handheld AR Game Revenues by Region, World Market, Forecast: 2010 to 2016
1-5
Smartphone Installed Base by OS, World Market, Forecast: 2010 to 2016
1-6
Mobile AR Application Downloads by OS, World Market, Forecast: 2010 to 2016
1-7
Mobile AR Application Downloads Revenue, Paid Apps by OS, World Market, Forecast: 2010 to 2016
9 Charts
  • Mobile AR Revenue by Sector, World Market Forecast: 2010 to 2016
  • Mobile AR Application Downloads by OS World Market Forecast: 2010 to 2016
  • Mobile AR Revenue by Sector
  • Handheld AR Game Sales by Region
  • Handheld AR Game Revenues by Region
  • Smartphone Installed Base by OS
  • Mobile AR Application Downloads by OS
  • Mobile AR Application Downloads Revenue, Paid Apps by OS
  • Mobile AR Application Revenue, In-App Purchases
10 Figures
  • Marker-Based App AR Girl
  • Porthole
  • Layar World Browser
  • Wikitude World Browser
  • KHARMA
  • Facebook for Android
  • ARstreets
  • Sekai Camera screenshots
  • acrossair Nearest Tube App
  • AR Soccer