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Worldwide Pay TV Encoder and Transcoder Markets

Live Streaming and Multiformat Encoders and Transcoders for TV Everywhere, N Screen, Contribution, and Broadcast

Research Report

Pages
51
Deliverables
Released
4Q 2010
Product Code
RR-ENCD-11
Price
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Total pay TV encoder and transcoder revenues worldwide will increase from $779 million in 2010 to $1,408 million in 2016 (10.4% annual growth). Factors driving this expansion include growth in the amount of content being produced, growth in HD content, new distribution platforms, more channels available on existing platforms, and N-screen / TV Everywhere platforms delivering TV content to the PC, tablets and mobile devices. Mature markets will see more growth in multiformat transcoders while emerging markets will see more growth in contribution and broadcast encoders. This study covers the market for hardware encoders and transcoders used in pay TV markets worldwide. It segments the market into fixed contribution encoders, broadcast encoders and transcoders, live streaming multiformat transcoders, and file-based multiformat transcoders. It covers primary and secondary broadcast encoders for terrestrial, satellite, cable and IPTV and encoders used to prepare pay TV content for PC, laptop, tablet and mobile devices - whether installed by a content provider, video operator or mobile network operator.

What Questions Does This Report Answer?

  • How many channels of encoders and transcoders will sell worldwide?
  • What is the breakdown of Fixed Contribution Encoders, Broadcast Encoders and Transcoders, Live Streaming Multiformat Transcoders, and File Based Multiformat Transcoders.
  • What codecs are being used in pay TV markets worldwide?
  • What benefits do adaptive video formats offer, and which are being deployed?
  • How are different software and hardware architectures used in encoding and transcoding equipment?
  • What are competitive strategies in the encoder and transcoder markets?
  • How are carriers architecting their TV Everywhere / N-Screen solutions?

Who Needs This Report?

  • Executives, marketing managers, technology managers at chip manufacturers, video systems software and hardware companies, network operators, service providers and content producers.

Table of Contents

  • Executive Brief

  • Executive Brief: Top-Line Forecast
  • Executive Brief: Drivers
  • Executive Brief: Inhibitors
  • Executive Brief: Market Share
  • Executive Brief: Summary and Strategic Recommendations

Section 1.
Executive Summary
1.1. Encoder Growth Comes from New Content, Distribution and Platforms
1.2. Competitive Environment
1.3. Technical Environment

Section 2.
Market Issues
2.1. TV Everywhere - the N-Screen Opportunity
2.2. Content seeking new audiences
2.3. Disaggregation of Content
2.4. Super-aggregation of Content
2.5. Codec Ownership vs. Licensing
2.6. Managed vs. Unmanaged Networks

Section 3.
Technology Issues
3.1. Codec report: not so cloudy
3.1.1. MPEG-2
3.1.2. MPEG-4 AVC (H.264)
3.1.3. AVS
3.1.4. WebM / VP8
3.1.5. Microsoft WMV9 / VC-1 / Silverlight
3.1.6. HTML5
3.2. Bitrates, Adaptive Bitrates, and SVC
3.2.1. Typical Bitrates
3.2.2. Adaptive Bitrate
3.2.3. Bitrate allocation
3.2.4. H.264 SVC
3.3. Software (Intel-based) vs. Custom Hardware (GPU, DSP, FPGA)
3.4. Transcode at Ingest vs. Transcode at Playout
3.5. Improved Bitrate at the same perceptual quality
3.6. IP and the rise of file based workflows
3.7. Family farms or factory farms
3.8. Centralized Encoding Not In the Cards Yet

Section 4.
Key Industry Players
4.1. Core Technology Providers
4.1.1. ASICs and SoCs - Ambarella and Trident
4.1.2. FPGAs - Altera and Xilinx
4.1.3. DSPs - Texas Instruments, Analog Devices, Freescale, LSI
4.1.4. GPUs - nVidia, ATI and IBM Cell
4.1.5. PC Processors - Intel and AMD
4.1.6. Software Vendors
4.2. Overview of Encoder / Transcoder Vendors
4.3. System Integrators / OEMs
4.3.1. Ericsson
4.3.2. Cisco
4.3.3. Motorola
4.3.4. Harris Broadcast
4.4. Pay TV Encoder / Transcoder Players
4.4.1. Allegro DVT
4.4.2. Arris
4.4.3. Ateme
4.4.4. Digital Rapids
4.4.5. Elemental Technologies
4.4.6. Envivio
4.4.7. Fujitsu
4.4.8. Harmonic
4.4.9. Imagine Communications
4.4.10. Inlet
4.4.11. Media Excel
4.4.12. NEC
4.4.13. NTT
4.4.14. RGB Networks
4.4.14.1. Ripcode
4.4.15. Telairity
4.4.16. Telestream
4.4.17. Thomson Video Networks
4.4.18. Tiernan
4.4.19. VBrick
4.4.20. ViewCast

Section 5.
Market Forecasts
5.1. Market Segmentation
5.1.1. Fixed Contribution Encoders
5.1.2. Broadcast Encoders and Transcoders
5.1.3. Live Streaming Multiformat Transcoders
5.1.4. File Based Multiformat Transcoders
5.2. Hardware, Software and Service
5.3. Overall Encoder and Transcoder Market
5.4. Real Time Contribution Encoder Market
5.5. Broadcast Encoder Market
5.6. Live Streaming Multiformat Encoder Market
5.7. File Based Multiformat Encoder Market
Company Directory
Acronyms
Scope of Study
Sources and Methodology
Notes




27 Tables
1-1
Encoder and Transcoder Revenues by Type, World Markets, Forecast: 2010 to 2016
1-2
Encoder and Transcoder ASP by Type, World Markets, Forecast: 2010 to 2016
1-3
Encoder and Transcoder Channels by Type, World Markets, Forecast: 2010 to 2016
1-4
Encoder and Transcoder Revenues by Region, World Markets, Forecast: 2010 to 2016
1-5
Encoder and Transcoder Channels by Region, World Markets, Forecast: 2010 to 2016
4-1
Encoder and Transcoder Companies, Market Focus
5-1
Encoder and Transcoder Revenues by Type, World Markets, Forecast: 2010 to 2016
5-2
Encoder and Transcoder ASP by Type, World Markets, Forecast: 2010 to 2016
5-3
Encoder and Transcoder Channels by Type, World Markets, Forecast: 2010 to 2016
5-4
Encoder and Transcoder Revenues by Region, World Markets, Forecast: 2010 to 2016
5-5
Encoder and Transcoder Channels by Region, World Markets, Forecast: 2010 to 2016
5-6
Real-Time Contribution Encoder Product Revenue by Region, World Markets, Forecast: 2010 to 2016
5-7
Real-Time Contribution Encoder Maintenance Revenue by Region, World Markets, Forecast: 2010 to 2016
5-8
Real-Time Contribution Encoders ASP by Region, World Markets, Forecast: 2010 to 2016
5-9
Real-Time Contribution Encoders Channels by Region, World Markets, Forecast: 2010 to 2016
5-10
Broadcast Encoder Product Revenue by Region, World Markets, Forecast: 2010 to 2016
5-11
Broadcast Encoder Maintenance Revenue by Region, World Markets, Forecast: 2010 to 2016
5-12
Broadcast Encoders ASP by Region, World Markets, Forecast: 2010 to 2016
5-13
Broadcast Encoder Channels by Region, World Markets, Forecast: 2010 to 2016
5-14
Live Streaming Multiformat Encoder Product Revenue by Region, World Markets, Forecast: 2010 to 2016
5-15
Live Streaming Multiformat Encoder Maintenance Revenue by Region, World Markets, Forecast: 2010 to 2016
5-16
Live Streaming Multiformat Encoder ASP by Region, World Markets, Forecast: 2010 to 2016
5-17
Live Streaming Multiformat Encoder Channels by Region, World Markets, Forecast: 2010 to 2016
5-18
File-Based Multiformat Encoder Product Revenue by Region, World Markets, Forecast: 2010 to 2016
5-19
File-Based Multiformat Encoder Product Maintenance Revenue by Region, World Markets, Forecast: 2010 to 2016
5-20
File-Based Multiformat Encoder ASP by Region, World Markets, Forecast: 2010 to 2016
5-21
File-Based Multiformat Encoder Channels by Region, World Markets, Forecast: 2010 to 2016
28 Charts
  • Encoder and Transcoder Revenues by Type World Markets, Forecast: 2010 to 2016
  • Encoder and Transcoder Companies Market Focus
  • Encoder and Transcoder Revenues by Type World Markets, Forecast: 2010 to 2016
  • Encoder and Transcoder ASP by Type World Markets, Forecast: 2010 to 2016
  • Encoder and Transcoder Channels by Type World Markets, Forecast: 2010 to 2016
  • Encoder and Transcoder Market Share by Region World Markets, 2010
  • Encoder and Transcoder Channels by Region World Markets, Forecast: 2010 to 2016
  • Encoder and Transcoder Revenues by Type World Markets, Forecast: 2010 to 2016
  • Encoder and Transcoder ASP by Type World Markets, Forecast: 2010 to 2016
  • Encoder and Transcoder Channels by Type World Markets, Forecast: 2010 to 2016
  • Encoder and Transcoder Revenues by Region World Markets, Forecast: 2010 to 2016
  • Encoder and Transcoder Channels by Region World Markets, Forecast: 2010 to 2016
  • Real-Time Contribution Encoder Product Revenue by Region World Markets, Forecast: 2010 to 2016
  • Real-Time Contribution Encoder Maintenance Revenue by Region World Markets, Forecast: 2010 to 2016
  • Real-Time Contribution Encoders ASP by Region World Markets, Forecast: 2010 to 2016
  • Real-Time Contribution Encoders Channels by Region World Markets, Forecast: 2010 to 2016
  • Broadcast Encoder Product Revenue by Region World Markets, Forecast: 2010 to 2016
  • Broadcast Encoder Maintenance Revenue by Region World Markets, Forecast: 2010 to 2016
  • Broadcast Encoders ASP by Region World Markets, Forecast: 2010 to 2016
  • Broadcast Encoder Channels by Region World Markets, Forecast: 2010 to 2016
  • Live Streaming Multiformat Encoder Product Revenue by Region World Markets, Forecast: 2010 to 2016
  • Live Streaming Multiformat Encoder Maintenance Revenue by Region World Markets, Forecast: 2010 to 2016
  • Live Streaming Multiformat Encoder ASP by Region World Markets, Forecast: 2010 to 2016
  • Live Streaming Multiformat Encoder Channels by Region World Markets, Forecast: 2010 to 2016
  • File-Based Multiformat Encoder Product Revenue by Region World Markets, Forecast: 2010 to 2016
  • File-Based Multiformat Encoder Maintenance Revenue by Region World Markets, Forecast: 2010 to 2016
  • File-Based Multiformat Encoder ASP by Region World Markets, Forecast: 2010 to 2016
  • File-Based Multiformat Encoder Channels by Region World Markets, Forecast: 2010 to 2016