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Navigation Survey Highlights

Comparison: 2009 and 2010 Results from US, UK, Germany, and France

Research Report

Pages
63
Deliverables
Released
3Q 2010
Product Code
RR-NAVCOMP-10
Price
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In May 2010, ABI Research surveyed 769 navigation users in the US and 257 in Germany, 256 in the UK and 253 in France. The survey comprised a wide range of topics related to navigation usage, form factors (In-dash, PND, mobile), features, price evolution, satisfaction, and brand/vendor shares. This study presents the major highlights of the survey with a focus on comparisons between 2010 responses and those to a previous survey conducted in 2009.

What Questions Does This Report Answer?

  • What are the preferred navigation form factors?
  • Who are the preferred navigation vendors?
  • What do the navigation usage patterns look like?
  • What are the average prices paid for navigation services?

Who Needs This Report?

  • Personal Navigation Device manufacturers
  • In-dash and aftermarket navigation system manufacturers
  • Handset manufacturers and mobile operators
  • Other CE and ultra mobile device manufacturers
  • Mapping vendors, providers of location-based services

Table of Contents

Methodology
Summary: Current Devices and Features Used
Summary: Types of Information/Data Downloaded to Navigation Device
Summary: Navigation Device Usage
Summary: Navigation Device Satisfaction (US)
Summary: Portable Navigation Devices (PNDs)
Summary: Portable Navigation Device Brand and Cost
Summary: Mobile Phone/PDA with Navigation Software or Service
Summary: Traffic Information
Summary: Maps and POIs
Summary: Prior Navigation Device Use
Summary: Future Navigation Device Plans
Summary: Future Navigation Spending Intentions (US)
Demographics




45 Charts
  • GPS Navigation Devices Used
  • GPS Navigation Devices Used in Car
  • Navigation Device Features
  • Types of Information/Data Downloaded to Navigation Device
  • Navigation Device Usage
  • Frequency of Use of Navigation Device in Car
  • Session Duration of GPS Navigation Device in Car
  • GPS Device Feature Satisfaction (US)
  • Overall Satisfaction with GPS Device (US)
  • PND in Car a Connected Device? (US)
  • When PND Was Obtained
  • Brand of PND Used in Car
  • Amount Paid for PND Used in Car
  • When Mobile Phone/PDA with Navigation Software Was Obtained
  • Brand of Navigation Service on Mobile Phone/PDA Used in Car
  • Amount Initially Paid for Navigation Service on Mobile Phone/PDA
  • Monthly Fee for Handset-Based Navigation System
  • Other Location-Based Services Used on Mobile Phone or PDA
  • Get Traffic Information on GPS Device Used in Car?
  • Type of Fee for Traffic Information
  • Types of Traffic Information Connectivity (US)
  • Length of Time Getting Traffic Information (US)
  • Time that Traffic Information is Most Useful (US)
  • Likelihood of Renewing Traffic Information Subscription
  • Have Maps on GPS Device in Car Been Updated?
  • Approximate Cost to Update Maps
  • Way in which Maps were Updated (US)
  • Downloaded or Purchased POIs for Navigation Device?
  • Where POIs Were Purchased or Downloaded (US)
  • Is this your First Navigation Device?
  • Types of Navigation Device Previously Used (US)
  • Brand of Previous PND (US)
  • When Planning to Upgrade or Replace Current GPS (US)
  • Reasons for Upgrading/Replacing GPS Device (US)
  • Type of GPS Device Most Likely to Purchase (US)
  • Type of GPS Device Most Likely to Purchase (Europe)
  • Likelihood of Getting Same Brand of GPS Device (US)
  • Amount Willing to Spend on Next PND (US)
  • Amount Willing to Spend on Next Built-In In-Dash Navigation System (US)
  • Age
  • Gender
  • Household Income
  • Ethnicity (Germany)
  • Ethnicity (UK)
  • Ethnicity (US)