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Under the Radar: Mobile Video Adoption Makes Gains

Author: Neil Strother, Practice Director, Mobile Marketing Strategies and Mobile Services

Published: 13 Oct 2010

Consumers watch mobile TV and video more often than many people think. Heretofore, mobile video has been a lackluster channel, full of hype but not many users. That is starting to change, and marketers need to rethink their strategies.

The full text of this Insight is available to subscribers of the Mobile Operator Strategies Research Service and the Mobile Marketing Research Service.

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