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Do GPS Car Kits and Cases for the iPhone Make Any Sense?

Author: Dominique Bonte, Vice President and Group Director, Telematics and M2M

Published: 13 Aug 2010

Over the past year, watching traditional GPS and navigation vendors launch iPhone car kits and cases with integrated GPS-receivers has been intriguing. TomTom launched car kits for iPhone ($100) and iPod touch ($80) in 2009. Magellan’s Premium GPS Car Kit for iPhone and iPod touch is now available for $130. Magellan recently also released its ToughCase ($180), turning iPhones and iPods into rugged outdoor GPS navigation handhelds. What are the benefits for the users? Which problem is being solved here? And what is the overall underlying strategy?

The full text of this Insight is available to subscribers of the Location Platforms and Enablers Research Service.

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