Video-on-Demand, Video Server, Ad Server, Content Delivery Network Hardware

VOD, CDN, Advertising and Playout Servers for Cable, Telco TV, DTT, and Satellite

Research Report

Pages
34
Deliverables
Released
1Q 2011
Product Code
RR-VOD-11
Price
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Video-on-Demand platforms have become more versatile and in demand as they have moved from transactional VOD (pay-per-view), to subscription VOD, catch-up TV and TV Everywhere platforms. Video and Ad Servers have largely flat demand in North America and Western Europe, but show growth in regions with a larger number of new TV platforms, ongoing digitization and new content. Content delivery network hardware - specialized routing and switching hardware used by video service providers to improve the network efficiency and quality of experience for their customers - plays an increasing role in video delivery networks. This study covers worldwide markets for VOD hardware, video server hardware, ad servers and content delivery network hardware used exclusively within service provider or video delivery networks. It discusses the merging of managed and unmanaged delivery services and the strategic implications of this trend, including business models, network architectures, peering agreements, and driving demand for VOD.

What Questions Does This Report Answer?

  • How are service providers using VOD to implement new revenue-enhancing features?
  • What are best practices for VOD library implementations?
  • What types of concurrency rates are typical for VOD platforms?
  • Why are service providers implementing content delivery networks within their networks?
  • How do unmanaged video services compete against managed video services?
  • How do various parties look at peering relationships? What is their true intent?
  • How do Flash, Solid State Drives (SSD), and hard disks fit into VOD and CDN architectures?
  • How are VOD libraries growing?
  • How is VOD content managed and what are the considerations in caching algorithms?

Who Needs This Report?

  • Service provider VOD managers
  • Video and network hardware vendors
  • High performance semiconductor vendors

Table of Contents

  • Executive Brief

  • Executive Brief: Top-Line Forecast
  • Executive Brief: Drivers
  • Executive Brief: Inhibitors
  • Executive Brief: Market Share
  • Executive Brief: Summary and Strategic Recommendations

Section 1.
Executive Summary 2


Section 2.
Market Issues 4

2.1. Product Overview and Definition 4
2.1.1. Video Server 4
2.1.2. Ad Server/Ad Splicer 4
2.1.3. VOD 4
2.1.4. CDNs 5
2.2. Through the Middle (TTM) -- Managed and Unmanaged VOD Services 5
2.3. Unmanaged Over the Top (OTT) Cable Networks 6
2.4. VOD Adoption Drivers and Inhibitors 7
2.4.1. Pay per View, Subscription, or Ad-Supported 7
2.4.2. Premium VOD 8
2.4.3. VOD Content 8
2.5. Video Operators, ISPs, and CDNs 8
2.6. Who Pays for Bandwidth - Network Peering and CDNs 9
2.7. CDNs and the Backbone 11
2.8. Finding Content: from Program Guides to Social Recommendation 11

Section 3.
Technology Issues 12

3.1. Caching and Storage - Disks, Flash, and SDRAM 12
3.2. Video-Centric or Network-Centric Architectures 13
3.3. Content Management, Caching Algorithms 13
3.4. Ingest, Encoding, and Transcoding 14
3.5. Hybrid Networks: Push VOD and Advanced Advertising for Digital Broadcast Satellite and Digital Terrestrial TV 14
3.6. Who Operates VOD/CDN - Content Owner, Video Operator, or Third Party? 15
3.7. Transforming Legacy Platforms to Deliver New Features 15
3.8. CDNs versus Cloud Services/ADNs 16

Section 4.
Key Industry Players 17

4.1. Akamai Technologies 17
4.2. Alcatel-Lucent 17
4.3. Anevia 17
4.4. ARRIS 17
4.5. Avid Technology Inc 18
4.6. BigBand Networks Inc 18
4.7. BitGravity Inc 18
4.8. BNI Video 18
4.9. Broadpeak 18
4.10. Cisco 19
4.11. Concurrent Computer Corporation 19
4.12. Edgeware 19
4.13. Espial Group 19
4.14. Ericsson (Tandberg) 19
4.15. EVS 20
4.16. Global Crossing 20
4.17. GoBack TV Inc 20
4.18. Grass Valley 20
4.19. Harmonic Inc 20
4.20. Juniper Networks Inc 21
4.21. Level 3 Communications LLC 21
4.22. Limelight Networks 21
4.23. MobiTV 21
4.24. Motorola Inc 21
4.25. Quantel Ltd 22
4.26. SeaChange International 22
4.27. Smith Micro Software Inc 22
4.28. thePlatform for Media Inc 22
4.29. Thomson Video Networks 22
4.30. Verivue 22

Section 5.
Market Forecasts 23


Section 6.
Company Directory 28


Section 7.
Acronyms 29

Scope of Study 33
Sources and Methodology 33
Notes 33




6 Charts
  • VOD Server, Video Server, CDN Hardware World Market, Forecast: 2010 to 2016
  • VOD Server, Video Server, CDN Hardware
  • VOD Server Market by Geography
  • Video Server Market by Geography
  • Ad Server Market by Geography
  • Video CDN Hardware Market by Geography