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Amazon.com Launches 3rd Generation Kindle Device and Wi-Fi-Only Version in Time for Holiday Rush

Author: Jeff Orr, Group Director, Consumer Research

Published: 02 Aug 2010

Less than a day after Amazon.com’s second-generation Kindle eReader device was suddenly unavailable for new orders, the company announced its 3rd generation device in two colors along with a new Wi-Fi-only version. With a growing field of competing devices, will the move improve Amazon’s Kindle sales for the holiday season?

The full text of this Insight is available to subscribers of the Tablets, Netbooks & Mobile CE Research Service.

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