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Are You a Volt, or a Leaf?

Author: Larry Fisher, Practice Director, Automotive, Energy and Emerging Technologies

Published: 02 Aug 2010

By now we’re all aware that General Motors has announced that pricing for Chevrolet’s Volt, due out in the United States in November 2010, will start at $41,000. Because GM describes the Volt as an “electric car,” the media is simplistically comparing it to the Nissan Leaf, which will have a base price about $8,000 lower than that of the Volt when it’s released in December 2010. (Thanks to federal subsidies, both vehicles will actually cost you about $7,500 less). However, this is not a fair, apples-to-apples comparison, because the Volt and Leaf are different types of vehicles that should appeal to different customer bases.

The full text of this Insight is available to subscribers of the Automotive Technology Research Service.

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