• Please log in to purchase this product.
    Purchase this Product
  • Email this Page

    • Please enter a valid email address.

    Please enter a valid email address.

    Please enter a valid name.

    Your Email has been sent.

Location Enabled Services

Geobrowsers, Social Networking, Micro-blogging, Messaging, Calendar, and Advertising

Research Report

Pages
39
Deliverables
Released
4Q 2010
Product Code
RR-LES-10
Price
Login

The location industry is entering a new area. Instead of offering separate applications providing specific stand-alone LBS services, location is increasingly positioned as an enabler of existing mobile services. The transparent use of location results in increased interest in privacy protection, new business/monetization models, web/widget and open source development environments, changing value chain, alternative positioning technologies, new content sourcing paradigms, and innovative interfaces (Augmented Reality).

This study covers geo-enabled browsers, location-based social networking and micro-blogging, messaging and calendar applications, and location-based advertising. Major players and solutions are described, as well as drivers and barriers in this market. The report includes forecasts for location enabled services by type and region.

What Questions Does This Report Answer?

  • What is the role of standards in driving uptake of LES such as geo-enabled browsers?
  • How important are GPS-enabled handsets and smartphones for driving the LBS and navigation services markets?
  • How will the increasing availability of open handset operating systems and published APIs influence LES applications?
  • What are the alternative positioning methods that will have an impact on LBS devices and applications?
  • What are the current monetization strategies of LES market participants?
  • What are the market opportunities for mobile operators, handset vendors, application developers, satellite navigation companies and other industry players?
  • What are the risks to sustainable growth within the LBS sector?
  • What are the underlying and enabling technologies driving LBS?
  • What is the current size of the location enabled services market?
  • Who are the key players in the location enabled services market?

Who Needs This Report?

  • Carriers
  • Internet companies
  • Handset vendors
  • Social sites
  • Content specialists
  • Financial institutions involved with mobile communications
  • Government agencies
  • GPS hardware suppliers
  • Handset positioning technology vendors
  • LBS platform companies
  • Location based services application developers
  • ODMs and OEMs
  • Satellite navigation companies
  • System integrators
  • Trade associations
  • Venture capitalists and other investors

Table of Contents

  • Executive Brief

  • Executive Brief: Top-Line Forecast
  • Executive Brief: Drivers
  • Executive Brief: Inhibitors
  • Executive Brief: Regional Market Share
  • Executive Brief: Summary and Strategic Recommendations

Section 1.
Executive Summary
1.1. Definitions, Trends, and Relevance
1.1.1. Location Based Services (LBS) vs. Location Enabled Services (LES)
1.1.2. Relevance
1.1.3. LES as a Disruptive Transition
1.2. Drivers and Barriers
1.3. Forecasts

Section 2.
Solutions and Players
2.1. Geo-Enabled Mobile Browsers and Local Search
2.1.1. Overview and Status
2.1.2. Main Players
2.1.2.1. W3C
2.1.2.2. IETF
2.1.2.3. Microsoft
2.1.2.4. Apple
2.1.2.5. Opera
2.1.2.6. Mozilla
2.1.2.7. Google
2.2. Location Based Social Networking
2.2.1. Overview and Status
2.2.2. Main Players
2.2.2.1. Google
2.2.2.2. Facebook
2.2.2.2.1. Features
2.2.2.2.2. Privacy Settings
2.2.2.2.3. Relevance for Consumers
2.2.2.2.4. Relevance for Businesses
2.2.2.2.5. Issues
2.2.2.2.6. Future Features
2.2.2.3. Nokia
2.3. Location-Aware Micro-Blogging
2.3.1. Overview and Status
2.3.2. Main Players
2.3.2.1. Twitter
2.3.2.1.1. Features
2.3.2.1.2. Privacy Settings
2.3.2.1.3. Supported Platforms
2.3.2.1.4. Location Use Cases and Relevance
2.3.2.1.5. Issues
2.4. Location Based Messaging
2.4.1. Overview and Status
2.4.2. Main Players
2.4.2.1. Research In Motion
2.4.2.2. ZOS Communications
2.4.2.3. Glympse
2.4.2.4. Nokia
2.4.2.5. Google
2.4.2.6. Loopt
2.4.2.7. JotYou
2.4.2.8. Fring
2.4.2.9. Akembo
2.5. Location-Aware Calendars
2.5.1. Overview and Status
2.5.2. Main Players
2.5.2.1. LiteScape - 3deep
2.6. Location Based Advertising, Marketing, and Analytics
2.6.1. Overview and Status
2.6.1.1. Models
2.6.1.2. Response Modes
2.6.1.3. Analytics
2.6.2. Main Players
2.6.2.1. NAVTEQ
2.6.2.2. Placecast
2.6.2.3. Where
2.7. Others
2.7.1. Location-Aware Documents

Section 3.
Drivers and Barriers
3.1. Drivers
3.1.1. Standardization and Legislation
3.1.2. Alternative Positioning Technologies
3.1.3. Proliferation of Smartphones and Open Platforms
3.1.4. Interoperability
3.1.5. Increasing Consumer Awareness
3.1.6. Alternative Form Factors
3.2. Barriers
3.2.1. Privacy
3.2.2. Fragmentation

Section 4.
Forecasts
4.1. Definitions, Methodology, and Assumptions
4.1.1. Definitions
4.1.2. Methodology
4.1.3. Assumptions
4.2. North America LES Forecast
4.3. Europe LES Forecast
4.4. Asia-Pacific LES Forecast
4.5. Rest of World LES Forecast

Section 5.
Company Directory

Section 6.
Acronyms
Scope of Study
Sources and Methodology
Notes




7 Tables
  • Location Enabled Services Device Users by Type World Market, Forecast: 2010 to 2016
  • Location Enabled Services Device Users by Region World Market, Forecast: 2010 to 2016
  • Location Enabled Services Device Users by Type North America, Forecast: 2010 to 2016
  • Location Enabled Services Device Users by Type Europe, Forecast: 2010 to 2016
  • Location Enabled Services Device Users by Type Asia-Pacific, Forecast: 2010 to 2016
  • Location Enabled Services Device Users by Type Rest of World, Forecast: 2010 to 2016
  • Pivot Table LES Users
8 Charts
  • Location Enabled Services Device Users by Type World Market, Forecast: 2010 to 2016
  • Location Enabled Services Device Users by Region World Market, Forecast: 2010 to 2016
  • Location Enabled Services Device Users by Type North America, Forecast: 2010 to 2016
  • Location Enabled Services Device Users by Type Europe, Forecast: 2010 to 2016
  • Location Enabled Services Device Users by Type Asia-Pacific, Forecast: 2010 to 2016
  • Location Enabled Services Device Users by Type Rest of World, Forecast: 2010 to 2016
  • Location Enabled Services Device Users by Type World Market, Forecast: 2010 to 2016
  • Location Enabled Services Device Users by Region World Market, Forecast: 2010 to 2016