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Bargains: Why Groupon, Yipit, Shop It To Me, and Others Are the Next Big Thing in Mobile Commerce

Author: Mark Beccue, Senior Analyst, Mobile Services

Published: 14 Jul 2010

Bargain hunting, a new development in e-commerce, will push mobile commerce revenues to new heights. A growing number of companies have developed localized, specialized, and time-sensitive e-commerce shopping opportunities, offering bargains on a wide range of goods and services, including food and drink, spa, health and beauty treatments, and designer apparel. Most of these US-centric players do not offer specific mobile options today, but ABI Research believes most will before the end of 2010, and that the phenomena will quickly spread to Western Europe and parts of Asia. The charge is being led by 40 to 60 innovative companies. What they have to offer?

The full text of this Insight is available to subscribers of the Mobile Operator Strategies Research Service and the Mobile Money & NFC Research Service and the Applications Research Cluster.

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