Pages

65

Deliverables

Released

3Q 2010

Product Code

RR-DRAD-10

Price

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Digital radio is a collection of technologies which are changing the ways we get our music, sports and news. The technologies include digital broadcast radio (notably, HD radio in the United States and DAB in Europe and Asia), satellite radio (primarily via Sirius/XM in the United States), and Internet radio. Digital radio technologies have the potential to improve the sound quality and variety of programming available, engaging listeners with better interactivity and new features and services, increasing the ability of broadcasters to sell targeted ads to customers, and more efficiently allocating radio frequency spectrum. Digital radio adoption is being shaped differently on a country-by-country and region-by-region basis. Adoption of digital radio is largely being pushed to customers, with governments, public radio stations, broadcasters, and private companies (such as iBiquity) looking to reverse international trends of decreasing radio listenership and declining advertising revenue.

This study covers digital radio receivers and subscriptions within the home (receivers and tabletop radios), and on the go (portable media players) as well as automotive, and digital radio receiver shipments into cellphones. It provides a country-by-country summary of standards adoption, and unit shipments and revenues for the period 2010-2015, segmented by region, technology, and product type. It also discusses music licensing and royalties, targeted advertising, efficient spectrum utilization, customer resonance and driving customer demand, and government levers (mandatory broadcasting, radio sales restrictions, and analog cutoff).

What Questions Does This Report Answer?

• What is digital radio?
• What are the key digital radio technologies and standards?
• What regions are using which standards?
• What is the market potential for digital radio devices?
• Who are the key technology providers?
• What is driving adoption of digital radio worldwide?
• When will customers start to adopt digital radios?
• What is government's role in digital radio?

Who Needs This Report?

• Consumer electronics manufacturers
• Silicon vendors
• Audio device manufacturers
• Radio broadcasters