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Ripples from AT&T's New Data Plan Pricing

Authors: Philip Solis, Research Director, Mobile Devices
Dan Shey, Practice Director, Mobile Services
Michael Morgan, Senior Analyst, Mobile Devices

Published: 04 Jun 2010

AT&T has announced a new paradigm for smartphone data plan pricing that moves away from $30 unlimited plans to a tiered pricing structure. The new schema includes 200 MB of data for $15/mo, 2 GB for $25/mo, and a smartphone tethering option that bolts onto the 2GB plan for an additional $20/month. So, what do these new plans mean for customers, operators, and OEMs?

The full text of this Insight is available to subscribers of the Mobile Operator Strategies Research Service and the Smartphones & Mobile Devices Research Service and the 4G Research Service and the Enterprise Communications Research Service and the Enterprise Communications Research Theme.

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