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Why We Might Fondly Reflect on the "Good Ol' Days" of Renting Movies and Watching TV
Author:
Michael Inouye, Senior Analyst, Consumer Research
Published: 15 Jun 2010
Once upon a time, renting a movie meant driving down to your local video store, rushing to the new release section only to discover that the movie you wanted was all checked-out and then, somewhat wistfully, walking the aisles for an alternative. Or if new releases weren’t your cup of tea, you could skip to the last part (sans the longing for the new release that wasn’t meant to be). Even though you didn’t always get the movie you wanted, this was a far simpler time. Leap forward to today when a consumer is lucky if they can name all of the available digital video services.
The full text of this Insight is available to subscribers of the Connected Home Research Service and the Digital Lifestyle Research Service and the TV and Video Research Service.
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