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Google TV Announcement and Implications

Author: Jason Blackwell, Practice Director, Digital Home

Published: 21 May 2010

On May 20th, 2010, Google finally announced what many of us have been anticipating for some time – an Internet TV platform with partners including Sony, Intel, and Logitech. This platform will bring the Android operating system to the TV, following a successful ramp in the smartphone category. The partners are using the term “Smart TV” to give a name to a new viewing experience in which broadcast TV, Internet, and personal content are brought together in the living room entertainment center. The concept is to bring a simple user interface and universal search to the connected TV, which so far has relied primarily on home-grown solutions. Is this the tipping point?

The full text of this Insight is available to subscribers of the Connected Home Research Service and the Digital Lifestyle Research Service and the TV and Video Research Service.

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