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Anti-counterfeiting, Brand Protection and Authentication
Secure Printing, Codes, OVDs, RFID, Secure Memory and Authentication ICs
Research Report
- Pages
- 73
- Deliverables
-



- Released
- 2Q 2011
- Product Code
- RR-ACBP-11
- Price
- Login
The level of threat from counterfeiters is growing. More and more products and sectors are being penetrated by counterfeits as the technologies employed, their resultant capabilities and their distribution networks become ever more sophisticated. As a result, a growing number of sectors and the brand owners within them utilize anti-counterfeiting, brand protection and product/device authentication solutions. New technologies have been introduced, and combinations of solutions are used to provide effective results at the right price point. This study covers the major applications of these technologies, examining in particular the growing implementation of new solutions and the growth potential created by that increased demand from brand owners and manufacturers. The market is broken down for each of the key vertical groups with solution attach rates and revenues forecast for each sector. Review of the developing ecosystem, brand owners’ decision making, and best practices to enter and serve this fast growing market are also included.
What Questions Does This Report Answer?
- Which applications/services require what level of security?
- What are the significant price points within each application?
- How do and will the different solutions compare in terms of price?
- Which solutions will be utilized more in the future?
- What combinations of solutions will be most effective?
- Is there a growing requirement for smart card-based solutions?
- Which verticals, if any, will drive adoption?
- What is the market opportunity for the security solution providers?
Who Needs This Report?
- Anti-counterfeiting solutions providers
- Secure IC manufacturers
- Authentication IC manufacturers
- RFID IC manufacturers
- System integrators
- Brand owners, and OEMs supplying the end-use markets
Table of Contents
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Executive Brief
- Top Line Forecast
- Market Summary
- Drivers
- Inhibitors
- Alternative Forecast
- Summary and Strategic Recommendations
Section 1.
EXECUTIVE SUMMARY
Section 2.
MARKET ISSUES
Section 3.
TECHNOLOGY ISSUES
Section 4.
COMPETITIVE LANDSCAPE
Section 5.
MARKET FORECASTS
Section 6.
COMPANY DIRECTORY
Section 7.
ACRONYMS
- Total Anti-Counterfeiting, Brand Protection, and Authentication Market Shipments
- Total Anti-Counterfeiting, Brand Protection, and Authentication Market Revenues
- Total Anti-Counterfeiting, Brand Protection, and Authentication Market Shipments
- Total Anti-Counterfeiting, Brand Protection, and Authentication Market Revenues
- Anti-Counterfeiting, Brand Protection, and Authentication Solution Shipments
- Anti-Counterfeiting, Brand Protection, and Authentication Solution Revenues
- Anti-Counterfeiting, Brand Protection, and Authentication Solution ASPs
- Total Anti-Counterfeiting, Brand Protection, and Authentication Market Revenues, World Market, by Vertical Application: 2010 to 2016
- Anti-Counterfeiting, Brand Protection, and Authentication Solution Revenues, World Market, by Technology/Solution: 2010 to 2016
- Total Anti-Counterfeiting, Brand Protection, and Authentication Market Shipments, World Market: 2010 to 2016
- Total Anti-Counterfeiting, Brand Protection, and Authentication Market Revenues, World Market: 2010 to 2016
- Anti-Counterfeiting, Brand Protection, and Authentication Solution ASPs, World Market: 2010 to 2016 (Chart 7 in the accompanying Excel deliverable)
- Total Anti-Counterfeiting, Brand Protection, and Authentication Market Shipments, World Market: 2010 to 2016 (Chart 1 in the accompanying Excel deliverable)
- Total Anti-Counterfeiting, Brand Protection, and Authentication Market Revenues, World Market: 2010 to 2016 (Chart 2 in the accompanying Excel deliverable)


