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Broadband Video to Connected CE and Mobile Devices
Impact of Connected TVs, Blu-ray Players, Game Consoles, Internet Adapter Set-Top Boxes and Mobile Broadband on the Online Video Market
Research Report
- Pages
- 67
- Deliverables
-
- Released
- 2Q 2011
- Product Code
- RR-BBV-11
- Price
- Login
This report discusses the growing and evolving broadband video market, highlighting the impacts from connected CE devices (connected TVs, Blu-ray players, game consoles, and Internet adapter set-top boxes) and mobile broadband. Over the course of the next five years the broadband video market (total videos) is expected to grow at a 15% CAGR (2010 to 2016), driven by a 9.6% CAGR (2010 to 2016) in worldwide viewers of online content. With the continued penetration of CE devices and mobile devices such as tablets, along with subscription and OTT services, long-form content is expected to experience a stronger growth rate than the more established short-form videos. Connected TVs, Blu-ray players, game consoles, and Internet adapter boxes will help bring this content to the main screen, but pay-TV services are expected to maintain a significant presence in the digital home, adapting and evolving with the changing landscape.
The report includes forecasts for online video viewers, views (by type: short/mid/long-form), and penetration rates for the targeted CE devices (connected TVs, Blu-ray players, game consoles, and Internet adapter set-top boxes) and mobile broadband subscriptions for the following regions: North America, Europe, Asia Pacific, Latin America, and Middle East Africa.
What Questions Does This Report Answer?
- How many individuals are watching online video?
- How many videos are online viewers watching?
- What types of online video (short/mid/long-form) are viewers watching?
- Which regions are consuming the most video?
- Which CE devices (Blu-ray, connected TVs, game consoles, Internet adapter set-top boxes) are expected to receive the most online video?
- How will mobile play a role in the online video market?
Who Needs This Report?
- Content owners
- Pay-TV operators
- CE manufacturers
- Semiconductor suppliers
Table of Contents
-
Executive Brief
- Top Line Forecast
- Drivers
- Drivers Continued
- Inhibitors
- Market Share
- Summary and Strategic Recommendations
Section 1.
EXECUTIVE SUMMARY 1
Section 2.
MARKET OVERVIEW 8
Section 3.
TECHNICAL CONSIDERATIONS 42
Section 4.
OVER-THE-TOP DEVICES 46
Section 5.
MARKET FORECASTS 50
Section 6.
COMPANY DIRECTORY 61
Section 7.
ACRONYMS 62
Section 8.
LINKS TO RELATED RESEARCH 63
- Online Video and Viewers, World Market, 2010 to 2016
- Connected Devices in US Home Networks
- Pay-TV Penetration by Geography
- Reasons Why Respondents do not Subscribe to Pay-TV Services
- Considerations for Cancelling Pay-TV Services
- Fixed Broadband Penetration by Geography
- Percentage Fixed Broadband Subscribers by Speed
- Home Network Penetration of Broadband Subscriptions
- Percentage of Population (3G Subscriptions)
- Percentage of Population (4G Subscriptions)
- Frequency of Watching Mobile Video/TV
- Interest in Watching Mobile Video/TV
- Interest in Using 4G Network
- Use of Wi-Fi or 3G Connection for Accessing the Internet, Checking Email or Watching Videos over Mobile Phone (or Smartphone)
- Penetration of Blu-ray Players (in TV Households)
- Penetration of Connected TVs (in TV Households)
- Penetration of Game Consoles (in TV Households)
- Penetration of Internet Adapter Set-Top Boxes (in TV Households)
- Connected Devices in Home Networks
- Most Preferred Device on Which to Receive Internet Video Content (Among TV Owners)
- Activities Performed on Connected TVs
- Activities Performed on Laptop and/or Netbook
- Services Used to View Videos from the Internet and/or Content from Pay-TV Service Provider on Connected Televisions
- Activities Performed on Internet Adapter Set-Top Boxes and Blu-ray Players
- Services Used to View Videos from the Internet and/or Content from Pay-TV Service Provider on Internet Adapter Set-Top Boxes and Blu-ray Players
- Activities Performed on Game Consoles
- Services Used to View Videos from the Internet and/or Content from Pay-TV Service Provider on Game Consoles
- Activities Performed on Media Tablets
- Box Office Revenue
- Purchase Behavior (DVD Movies)
- Purchase Behavior (Blu-ray Movies)