Home Computer Meltdown Peace of Mind: Priceless

Author: Janet Wise, Primary Research Director

Published: 21 Apr 2010

In recent years, I, like many other consumers, have become increasingly reliant on my home computer. I didn’t realize quite how much I relied on it, though, until recently, when it died. It was my fault; I admit it. It’s a laptop, and I dropped it. Yes, dropped it. That was more than a week ago, and I am still waiting patiently for a new hard drive to be installed. While I haven’t been told explicitly, I have no doubt that all of the pictures and documents that were on my hard drive are unrecoverable. Interestingly enough, though, I am less upset about this than I might have been and all because of a survey that ABI conducted among US consumers earlier this year.

The full text of this Insight is available to subscribers of the Connected Home Research Service and the Digital Lifestyle Research Service and the Tablets, Netbooks & Mobile CE Research Service and the Cloud Research Service.

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