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Is God on Target’s Side with Mobile Coupons?

Author: Neil Strother, Practice Director, Mobile Marketing Strategies and Mobile Services

Published: 30 Mar 2010

No, God hasn’t officially endorsed Target’s new mobile-coupon scanning system, but the giant retailer has figured out a way to bring the concept to mere mortals. Recently, Target launched its nationwide mobile coupon redemption system in all of it 1,740 stores – the first major retailer claiming to do so in the United States. Now, when you show a coupon from your phone at a Target checkout, a handheld 2D barcode scanner reads the coupon directly from your phone’s screen, and the discount is automatically applied to your transaction. It’s a technical miracle. Almost.

The full text of this Insight is available to subscribers of the Mobile Money & NFC Research Service and the Mobile Marketing Research Service.

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