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Is Value Displacing Performance as the Portable Computing Driver?

Author: Jeff Orr, Group Director, Consumer Research

Published: 20 Apr 2010

Moore’s Law, a prediction made in 1965 by Intel co-founder Gordon Moore, states that the number of transistors on a silicon chip will double about every two years. The higher transistor count has not only increased processing power, it also brought about lower computing costs. The netbook computer category was made possible by this innovation. Supercomputers are being designed today around hundreds of netbook processors working in parallel. However, the general market interest in netbooks is not about processing power. It is about value. Is the value benefit of Moore’s Law displacing the performance message of “more power” in portable computing?

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