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The New Scanning Reality in Retail: Mobile Bar Codes and Imaging Technology Will Matter

Author: Michael Liard, Research Director, Security and ID

Published: 05 May 2010

Barcode-enabled mobile applications, especially 2D-based solutions, are commonplace in Japan. However, adoption has been much slower in other major consumer markets, such as the United States. This dynamic should change quickly as activity, interest, and deployment escalate across the value chain from mobile players to consumer goods companies to retailers.

The full text of this Insight is available to subscribers of the Mobile Money & NFC Research Service and the Barcode Scanning Research Service.

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