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Upsell Opportunity for Carriers: Credit Cards

Author: Dan Shey, Practice Director, Mobile Services

Published: 19 Mar 2010

In a recent conversation with a mobile platform vendor, ABI Research learned that carriers are gaining a deeper understanding of how customers perceive their billing relationship with their mobile operators. Carriers have learned from survey results that customers expect their monthly bills (from carriers) to be a certain amount and if the bill exceeds that amount, customers get upset, often calling the operator to complain. However, the survey results had an interesting twist.

The full text of this Insight is available to subscribers of the Mobile Operator Strategies Research Service and the Mobile Money & NFC Research Service.

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