Nokia, Samsung Better Watch Out For The Natives

Author: Bhavya Khanna, Research Analyst, Wireless

Published: 08 Mar 2010

With inexpensive and reliable phones that cater to local needs, Nokia and Samsung have held near monopolies on the mobile markets in developing countries for a long time now. The big fear in 2009 was that the rise of knock-off “Shan Zhai Ji” handsets in China would hurt – or even kill off – mobile growth in developing markets, but with poor distribution, poor service, poor brand value, and a non-existent warranty, the fake Chinese phones never posed a significant threat to the big multinational players in the Indian market. In 2010, however, the incumbents must move swiftly to meet another challenge: new and upcoming indigenous mobile phone manufacturers.

The full text of this Insight is available to subscribers of the Smartphones & Mobile Devices Research Service.

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