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Apple’s Location Move Is All About Control

Author: Neil Strother, Practice Director, Mobile Marketing Strategies and Mobile Services

Published: 17 Feb 2010

Control. That’s the point of Apple’s recent announcement that it’s a big no-no for app developers to use location-based information for the main purpose of mobile ad-targeting. And it fits with the way the company does business.

The full text of this Insight is available to subscribers of the Location Platforms and Enablers Research Service and the Mobile Marketing Research Service.

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