ABI Insight

Will Wells Fargo’s Move Lead to Mass Market Adoption of Mobile Banking?

Author: Mark Beccue, Senior Analyst, Mobile Services

Published: 17 Feb 2010

Thursday, February 4, Wells Fargo may have fired the shot that will be heard throughout the US retail banking industry when it announced it will enable text banking for all of its banking customers.

The full text of this Insight is available to subscribers of the Mobile Money & NFC Research Service.

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