Pages

84

Deliverables

Released

4Q 2010

Product Code

RR-APT-10

Price

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Alternative location is set to become one of the most important elements of next generation mobile services, advertising and revenues. Companies such as Google, Microsoft, Apple, Nokia, Facebook and others are battling to support and control consumer location. This will bring new opportunities and threats to the market but ultimately will drive a proliferation of alternative location technologies across a range of portable devices, location technologies and location providers.

This study provides a thorough examination of the market, outlining why alternative location has become so important and what new revenue streams will emerge along the value chain. The report provides forecasts for each location technology (individual and hybrid), across all key portable device markets, enabling companies to see the complete market. The market for location-based advertising is also considered for the first time, as a growing source of potential revenue.

What Questions Does This Report Answer?

• How big is the market for alternative location revenues?
• Which are the emerging technologies that will meet the requirement for accurate, low-cost indoor location?
• Which vertical markets present the most opportunity over the forecast period?
• Which business models will be most successful in this changing market?
• What impact will Google, Facebook, Twitter, Microsoft and others have on the market?
• What are the potential location-based advertising revenue streams for location providers?
• Who has the largest market share for each technology?

Who Needs This Report?

• Mobile Location Centre vendors
• Location-enabling platform vendors
• Alternative location providers
• Indoor map providers
• Handset and consumer device manufacturers
• LBS application developers
• Operators
• Mobile advertising companies
• Carriers
• Governments