Notes from CES: ABI Research’s Analysts Reflect on Three Days in Las Vegas

Authors: Sam Lucero, Practice Director, M2M & Embedded
Dan Shey, Practice Director, Mobile Services
Dominique Bonte, Vice President and Group Director, Telematics and M2M
Kevin Burden, Vice President and Practice Director, Mobile Devices
Jason Blackwell, Practice Director, Digital Home
Michael Inouye, Senior Analyst, Consumer Research
Neil Strother, Practice Director, Mobile Marketing Strategies and Mobile Services

Published: 26 Jan 2010

Surrounded by 3D TV buzz and a preponderance of tablet PCs, ABI Research’s team of analysts spread out to investigate the more than 2000 exhibitions at CES 2010, analyzing the overarching themes as well as identifying key announcements and trends in their specific areas of expertise. Mobile devices have always been a centerpiece of CES, but this year tablets and eReaders challenged that supremacy. While 3D was pervasive at the show, at least one ABI Research analyst questions whether is it really going to change the way we watch television or play electronic games.

ABI Research analysts also noted some refreshing trends. M2M technologies are continuing to gain increasing visibility, growth of devices designed particularly for use in the home continues to rise, home network equipment vendors are finally addressing the need for simplicity in home networking, and car manufacturers are grasping that openness, convergence, and partnerships are the only way forward. And, amidst all the gadgets and hype, mobile marketing, a somewhat elusive player, made its presence felt in numerous announcements.

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