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Vodafone’s New Femtocell Avatar Is Sure Signal...So What?

Author: Aditya Kaul, Practice Director, Mobile Networks

Published: 20 Jan 2010

Vodafone UK’s Access Gateway femtocell has been rebranded as Sure Signal, even though the femtocell device has barely been on the market for six months now – some would say not nearly enough time for Vodafone’s customers to become familiar with the device or its functionality. And now it has a new name? What prompted the operator to make this change?

The full text of this Insight is available to subscribers of the Femtocell and Small Cell Research Service.

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