Content (and Software) Will Be King in 2010

Author: Jason Blackwell, Practice Director, Digital Home

Published: 20 Jan 2010

For years now, the phrase “Content is King” has been applied to a variety of different circumstances. For the digital home, the phrase has been most relevant to pay-TV services or perhaps to the PC experience. For 2010, we expect that content will indeed become a major driver for the choices made by consumers when they are selecting CE devices. It is now much more difficult to differentiate between CE devices based on hardware; as a result, software and content will be the primary differentiators moving forward.

The full text of this Insight is available to subscribers of the Connected Home Research Service and the Digital Lifestyle Research Service.

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